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Amazing devs
incredible games

Our work

We’ve worked with
some incredible devs
on some amazing games*



base-building / colony mgmt.

Shapez was the 23rd top rated game on Steam in 2020. Using meticulously optimised Facebook and Reddit ads, we had Shapez receiving a positive return on ad spend within 2 weeks.​

We meticulously tested tens of ad variants on each platform (we had 24 different campaigns on Facebook within two weeks!) until we found one that worked. Once we'd found our golden campaign, we clamped down on it - optimising it to no end.

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A Rail  Route game cover image.

rail route

resource/automation mgmt.

Rail Route is an indie management title on Steam. Whilst they had the startings of a vibrant community, the devs were looking to up their game in terms of marketing ahead of the release of a major content update.

​Through a combination of hyper-optimised ads and snappy landing page copy, we achieved a conversion rate (page click to purchase) of double the industry average. On release of the update, player numbers jumped to a ten-month high. That's four months of revenue in one week.

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A Drift game cover image.


OPEN-WORLD Space Survival sim

Drift is an open-world space survival title. And as soon as we saw it, we know that they'd struck gold. Drift reached out to us only three days before the start of their Next Fest, and we instantly jumped into action.

Our paid ads and influencer campaign increased Drift's wishlist numbers by 5x in just one week - an increase of thousands. More than that, it put them on the map - earning hundreds of thousands of organic views across YouTube, including coverage by Blitz, a channel with 4 million subscribers.

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A Genfanad game cover image.



Genfanad was looking to hit an ambitious Kickstarter goal to fund their browser-based MMORPG. Their Kickstarter was 100% funded within 24 hours.​​

Working primarily through rigorously tested Facebook Ads, we provided Genfanad with over 600 qualified emails for their mailing list. (At 40% of the industry average cost-per-lead!) At the end of our campaign, Genfanad hit an incredible 200% of their fundraising target.

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*Some projects completed under Campaign Cooperative's previous name, Not Marketing.

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