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Case study
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Genfanad
Genfanad was looking to hit an ambitious Kickstarter goal to fund their browser-based MMORPG. With our help, their Kickstarter was 100% funded in under 24 hours.
Overview
The developers of Genfanad came to us for help with their launch marketing; growing their mailing list and running an advertising campaign to ensure that their Kickstarter was fully funded.
![A Genfanad game cover image.](https://cdn.prod.website-files.com/64be4ff8b9eccb363b430e84/64be4ff8b9eccb363b430edb_case-study-1-cover.webp)
![A Genfanad case study image.](https://cdn.prod.website-files.com/64be4ff8b9eccb363b430e84/64be4ff8b9eccb363b430eda_case-study-img-1.webp)
Limited time.
Maximum Results.
There was limited time before Genfanad’s campaign, and we dove in right away. Having worked with Genfanad previously on a highly successful PR campaign, we were quick to identify the key elements that made Genfanad unique - their humour and old-school themes - and put them front and centre of our ad campaign.
![gameplay](https://cdn.prod.website-files.com/64be4ff8b9eccb363b430e84/64c29082089cb036537d4517_17%20(1).png)
Social Media
Focus Testing
We tested dozens of ad and copy variants over Facebook, Twitter and Reddit, and worked with Genfanad to set up a high-converting landing page. After our rigorous testing period, we settled on Facebook as the winner - and, focusing all of our attention there, earned Genfanad hundreds of mailing list signups at 40% of the industry average cost-per-lead.
![gameplay](https://cdn.prod.website-files.com/64be4ff8b9eccb363b430e84/64c29083ce39a68dbc7c7160_13%20(1).png)
![concept](https://cdn.prod.website-files.com/64be4ff8b9eccb363b430e84/64c290826f5f0345564ac6b8_concept-newmonster(1)%20(1).png)
![](https://cdn.prod.website-files.com/64be4ff8b9eccb363b430e84/64be4ff8b9eccb363b430ee0_cta-2-bg-red.webp)
![logo](https://cdn.prod.website-files.com/64be4ff8b9eccb363b430e84/64bec9b866a3081531d8b186_Asset%2011.png)
We continued our advertising campaign throughout Genfanad’s Kickstarter period - and as a result, not only was their Kickstarter 100% funded in just 24 hours, but by the end of the month they had hit an incredible 200% of their Kickstarter goal.